Brand Identity
Limber Massage Therapy
Limber* is an Austin-based massage
therapy services provider. Founded
in 2015, the company delivers
in-home table and chair massage to
personal clients.
Wanting to appeal to an upscale
audience, I was asked to produce an
aesthetic that was simple, stylish,
and contemporary.
For the logo, we settled on a single "L" reduced to two simple leaf shapes, evoking a natural serenity while maintaining a modern, high-end appeal.
In order to reinforce that theme of serenity, I chose a color approaching sea blue, while a gold accent for text and line graphics adds a feeling of luxury.
*Full disclosure: The client happened to be my wife. She is a wonderful and talented massage therapist. If you live in Austin and would like a premium in-house massage, head over to www.getlimber.com!
Custom business card
Web presence with online booking
Austin Health Hoopla
Austin Health Hoopla was to be a
two-day health conference
featuring speakers from various
backgrounds presenting dynamic
and engaging talks about all things
health and fitness.
Out of a desire to be perceived as
unique to other, more mundane
health events, I explored the use of bold type and bright,
almost oversaturated colors. I also played around with the visual arrangement of the words, as well as abbreviations.
For the logo, I initially tried a number of variations using leaf shapes in order to evoke nature while maintaining a modern aesthetic. Feeling the look was not unique enough, I threw out that idea and decided instead on a retro-80s look and feel.
The result ended up being bold and fun, definitely different from the majority of other health conferences.
Custom business card 1
Custom business card 2
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